Brand Identity • OOH Advertising
ItCouldBeMe is a nonprofit turning personal stories of road violence into a movement for safer streets. The work required building a visual identity that could hold across billboards, murals, socials, and cycling kits.
01
Identity with intentioN
Brand design for nonprofits must work harder than commercial work. Every visual decision is rooted in psychology to carry the weight of the mission.
02
Campaigns that connect
Traffic safety awareness lives or dies on empathy. Messaging was developed to speak to motorists, cyclists, and pedestrians alike using everyday language.
03
Production-ready from the start
Design only matters when it executes. File optimization reduced print costs and accelerated production timelines meaning campaigns went from concept to community faster, and budgets stretched further for a resource-limited organization.
16 Million+ impressions
Cross-media campaign involving everything from buses to social media, just the out of home efforts alone reached 16 million impressions. 16 million people who may think again about prioritizing their time over the safety of other commuters.
