Brand Redesign · 501(c)3
The Algonquin Campership Fund has sent underprivileged youth in upstate New York to canoe tripping camp for over 25 years. When the organization came to a milestone anniversary, it needed more than a refresh — it needed a visual identity strong enough to honor its history and carry it forward. This engagement covers the full scope: brand strategy, identity design, event and fundraising materials, digital presence, and the product design that puts the brand in people's hands.
Roles
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Brand Strategy & Consulting — Strategy
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Complete Rebrand & Identity System — Identity
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25th Anniversary Logo — Identity / Print
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Web Design & Development — Digital
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Fundraiser Posters — Print / Campaign
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Social Media Design — Digital
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Brochures & Pamphlets — Print
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Swag Design (shirts, merchandise) — Product
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Event Invitations & Assets — Print / Events
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Event Planning Support — Consulting
reflecting in and on the environment around us
The posters were printed on satin paper so that where
they would be placed outdoors would reflect the
environment around them. This would be to cause
the viewer to not only read and understand what is
happening on the poster, but how it would directly
affect them where they are at that instant.
