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My work

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Web • Brand • Socials • Email Motion • Video • Ad

✦ Startup Lead Designer

Alvys is where I currently reside! A small start-up where I was employee #8 that has grown to 5 different countries and currently valued at $110M. I created the entire brand identity from website to conference halls, and continued to evolve it over my 4 years.

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Brand • Ad • Social • Consultant

ItCouldBeMe is a nonprofit turning personal stories of road violence into a movement for safer streets. The work required building a visual identity  that could hold across billboards, murals, socials, and cycling kits.

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Art Direction • Identity

A winery formerly known Domaine J&D, we overhauled the existing branding and product lines to create a cohesive brand story rooted in the legends of the Provence region of France. 

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Identity • Product • Writing
Art Direction

With the goal of creating a product that would inspire tourism while maintaining respect for the culture of France, this limited-edition advent calendar celebrates all the little things that make the beautiful region of southern France so special.

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Motion Media • Video • Sound

Disturbia is a lyric video of the first minute and thirty seconds of the song of the same name by Rihanna.

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Identity • Social • Product Event

The Algonquin Campership Fund has sent underprivileged youth in upstate New York to canoe tripping camp for over 25 years. When the organization came to a milestone anniversary, it needed more than a refresh, it needed a visual identity strong enough to honor its history and carry it forward.

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let's connect!

  • Instagram
  • My Facebook Photography Page
  • LinkedIn

© 2026 by Charley Willerton-McKee

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