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✦ Logistics Startup

Web • Brand • Socials • Email • Motion • Video • Ad
Alvys is where I currently reside! A small start-up where I was employee #8 that has grown to 5 different countries and currently valued at $110M. I created the entire brand identity from website to conference halls, and continued to evolve it over my 4 years. 

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B2B podcast for Alvys

Brand • Motion • Video • Website
The FPP is a sub-brand of Alvys for thought-leadership content used in social media as well as for promoting new features of our software through interviewing customers for their first-hand experience.

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road safety NON-profit

Brand • Ad • Social • Web • Consultant
ItCouldBeMe is a nonprofit turning personal stories of road violence into a movement for safer streets. The work required building a visual identity  that could hold across billboards, murals, socials, and cycling kits.

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Winery & vineyard

Art Direction • Brand Identity

A winery formerly known Domaine J&D, we overhauled the existing branding and product lines to create a cohesive brand story rooted in the legends of the Provence region of France. 

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Camp scholarship fund

Identity • Social • Product • Event
The Algonquin Campership Fund has sent underprivileged youth in upstate New York to canoe tripping camp for over 25 years. When the organization came to a milestone anniversary, it needed a new visual identity to carry it forward.

© 2026 by Charley Willerton-McKee

  • Instagram
  • My Facebook Photography Page
  • LinkedIn
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