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welcome to my portfolio!

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✦ Logistics Startup

Web • Brand • Socials • Email • Motion • Video • Ad
Alvys is where I currently reside! A small start-up where I was employee #8 that has grown to 5 different countries and currently valued at $110M. I created the entire brand identity from website to conference halls, and continued to evolve it over my 4 years. 

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road safety NON-profit

Brand • Ad • Social • Web • Consultant
ItCouldBeMe is a nonprofit turning personal stories of road violence into a movement for safer streets. The work required building a visual identity  that could hold across billboards, murals, socials, and cycling kits.

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Winery & vineyard

Art Direction • Brand Identity

A winery formerly known Domaine J&D, we overhauled the existing branding and product lines to create a cohesive brand story rooted in the legends of the Provence region of France. 

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Camp scholarship fund

Identity • Social • Product • Event
The Algonquin Campership Fund has sent underprivileged youth in upstate New York to canoe tripping camp for over 25 years. When the organization came to a milestone anniversary, it needed more than a refresh — it needed a visual identity strong enough to honor its history and carry it forward. This engagement covers the full scope: brand strategy, identity design, event and fundraising materials, digital presence, and the product design that puts the brand in people's hands.

© 2026 by Charley Willerton-McKee

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